The story of SHUNSHUN starts with our founder, a young female college graduate in her early 20s.
Growing up surrounded by Yiwu’s global toy trade, she spent years observing countless toy products flow out to worldwide markets. What troubled her most was a recurring problem: many affordable squeeze and fidget toys prioritized low cost over material safety and tactile quality. Cheap, poorly tested items flooded the market, putting children at risk and leaving retailers struggling with customer complaints.
During college, she was fascinated by creative toy design, especially sensory toys like building blocks and squeeze fidget toys. She believed simple toys could bring calm and joy to kids, but only if made with safe, premium materials.
After graduation, she shared her vision with her family. With their support, she took the leap to launch SHUNSHUN.
We are still in our early startup phase. Instead of expanding into dozens of toy categories, our small team chooses to stay focused: we only develop and manufacture building blocks and squeeze fidget toys.
We carefully source soft, non-toxic raw materials, run strict quality checks, and refine every texture and shape repeatedly. Our goal is simple: create affordable sensory toys buyers can trust.
We know we are a young brand. But our promise stays consistent: safe materials, honest craftsmanship, and reliable wholesale service for toy retailers across Europe and America.
We don’t just sell squeeze toys and blocks. We deliver peace of mind for shop owners and safer playtime for children.
Every item is handmade with care and checked one by one before packing.